Search Engine Optimization Company in Phoenix Arizona

Search Engine Optimization (SEO) and why it matters!

Each day, over 550 million searches are performed by people looking for something. Unless your Web site is ranked in the top 10 results for your critical keyword phrases, prospects won't find you and sales opportunties are missed. Fully 60% of your prospects won't look past the first page of Google's results! Can you afford NOT to be there?

So how does BANG! Web Design position your site to be found on that top 10 list? Ideally the process starts before your site is even designed, or at the very least before the copy writing is done. Why? Because search engine optimization should be performed as the site is structured. SEO (search engine optimization) after the site is built tends to be more expensive than designing the site correctly the first time. Below you will find our game plan for search engine optimizing a typical site.

Improved search engine rankings...

Step-by-step

1. Consult with the client to learn about their business and target customers/Web visitors.
2. Research keywords the clients' customers actually search for (You say "search engine optimization", I say "search engine positioning.")
3. Build Web pages for each of your primary keyword phrases used by prospective web visitors.
4. Write Web copy using previously identified keyword phrases in the correct density. Insufficient keyword repetition results in poor rankings. Overload the page with keyword repetition and the search engine penalizes you... and once again the page doesn't rank well.
5. Place keyword phrases in the correct locations on the page. For example, keyword phrases that lead off a paragraph count more than phrases deeper in the sentence.
6. Properly link your keyword phrases from page to page within your site.
7. Develop an internal sitemap with links to every page in the site using keyword phrases.
8. Develop an inbound link program from other relevant sites to yours. Information on your site is only one factor in search rankings. Inbound links from authoritative sites with the right keyword phrases forming the links (anchor text) is critical for top rankings.
9. Measure the results... make changes... track the results... make changes... repeat the process. Search engine optimization is not a one-time event. It's more art than science and always a moving target.

Search Engine Optimization heaven! A number one result for your keyword phrase.

Enjoy maximum impact with BANG! search engine optimization.

Why use BANG! for your SEO (search engine optimization) work? Years of experience and thousands of keyword phrases at the top of the search results for starters. Our skill using software tools to research keyword phrases and how often they are searched give us a competitive advantage we will apply to your site. We also have software tools to monitor and track where your site is positioned at any point in time on the major search engines. This information alone would take hours or even days to acquire. Since search engine rankings change frquently, you'd have to repeat this same effort every month to track your results!

So how much is your time worth? Isn't it a far better investment for you to focus on growing your business and allow us to focus on growing your web site traffic?

An additional advantage of BANG! is our focus on Web development. Web site development is all we do, day in and day out. We constantly expand our knowledge base by attending conferences, seminars and devouring all available information about what search engines are looking for today... not last year. For instance, many clients ask about meta tags, having been told they are the magic bullet to high search engine rankings. (By the way, it was at one time, but not anymore!)

Ask yourself this... "If I had BANG! search engine optimize my website, and my traffic doubled, tripled or even increased ten fold... what would that do for my sales? How many "extra sales" would it take to cover this reasonable investment?"

For most of our clients, the return on investment is very quick, and ongoing.

What are you waiting for? Contact us right now! The sooner we start, the sooner your website can start putting money back in your pocket. And isn't that why you wanted a Web site in the first place?

What other techniques can be used to get Website traffic?

Pay-per-click advertising is a popular solution to quickly increase web site traffic. Essentially you're paying a search engine (such as Google or Yahoo) to display your text ads when a searcher types in a keyword phrase relevant to your website. If the searcher clicks on your ad, you will be charged. While the cost per click varies greatly, the industry average right now is between 60 and 80 cents per click. Narrowly focused keyword phrases generally cost less, and are more likely to convert into sales when they're clicked. Think "Search Engine Optimization Company in Phoenix Arizona" as opposed to "Search Engine Optimization."

Another popular means of driving traffic to your web site is through e-mail marketing such as e-newsletters. This allows you to reveal more of your business personality, maintaining interaction with those who have visited your site and, in that way, developing a relationship via the Internet. And don't forget conventional advertising such as billboards, postcards, even radio, TV, or printed materials as a means to drive traffic to your site. Be sure to include your web address on every communication with current and prospective customers.

Want to chat more about search engine optimization and driving more traffic to your website? Click here, or call us at 1-800-494-6782.